App Store Optimization

What is App Store Optimization?

App Store Optimization (ASO) is the process of enhancing an app’s visibility and attractiveness in the app stores and boosting app conversion rates to achieve more downloads.

The most popular app stores are App Store for iOS apps and Google Play Store for Android apps.

What do we provide?

  • Keyword Analysis involves researching and analyzing keyword traffic on both the App Store and Google Play Store.
  • Title & Subtitle Analysis entails examining the structure of titles, keyword usage within titles, and conversion metrics.
  • Description Analysis includes scrutinizing the structure of descriptions, keyword usage within descriptions, and conversion metrics.
  • Competitor Analysis involves assessing competitor positioning, app store ranking data, and targeting end users.
  • Social Promotions encompass promoting mobile apps through various social networks such as Twitter, Pinterest, Facebook, Instagram, and Quora.
  • Review/rating improvement involves analyzing and enhancing keywords and phrases within user reviews on the App Store and/or Google Play Store to improve overall ratings.
  • Category Analysis entails evaluating the relevance of categories within the App Store and/or Google Play Store.
  • Icon Analysis focuses on evaluating application icons to improve click-through rates and conversions.
  • Screenshot Analysis involves assessing application screenshots with the goal of improving click-through rates and conversions.
  • Keyword & Metadata Optimization includes comprehensive and regular optimization of all application metadata such as keywords, titles, subtitles, and descriptions.
  • Conversion & Creative Optimization involves testing and optimizing the creative aspects of your app page to ensure the best converting experience for end users.
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